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SEDCO Newsletter Quarter 4, 2015
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  photo   NAHDI OPENS FIRST EDUTAINMENT PHARMACY AT KIDZANIA

As part of the company’s ongoing responsibility towards the community and in line with their strategic sustainability framework, Nahdi, the largest pharmaceutical retailer in the Middle East and North Africa, has opened its first Nahdi edutainment pharmacy at KidZania Jeddah, where it was chosen as an exclusive partner by KidZania to represent the pharmaceutical industry in the city.

The design at KidZania mimics the layout of a real Nahdi pharmacy with a medication dispensing section in addition to a health and wellness dedicated area. Each activity is designed to introduce children aged 4 to 14 to the diverse roles that a pharmacist plays which ultimately serve the welfare of the community as a whole. Children will have the opportunity to participate in three role-playing activities, which include working as a Pharmacist, a Merchandiser and a Health and Wellness Consultant. As part of the role play, children will be taught how to measure body weight, blood pressure and temperature and they will be briefed about the most common health problems in the Kingdom which include, obesity, high blood pressure and diabetes.

KidZania is an award-winning ‘edutainment’ concept, recognized globally for its unique blend of entertainment and education which is designed to educate and inspire children up to 14 years old. Each KidZania replicates the real world in a safe and self-contained kid-sized city complete with buildings, paved streets, vehicles, a functioning economy and recognizable destinations in the form of ‘establishments’ which are sponsored and branded by leading multi-national and local brands.